A. Stock up on ammo and canned goods?
B. Keep your head in the sand and ignore the signs?
C. Solidify your tribe?
Whatever your choice there will be consequences to your actions. It may always be a good idea to have plenty of ammo and canned goods but if it comes to that we are all screwed. The ostrich effect is not a bad idea because I believe the media drama is hyped and the economy is already clearing and becoming more efficient but what do I know? So gentle readers the proper answer is C to solidify your tribe.
Human beings from time immemorial have been tribal in nature. It is how we survived despite not having sharp claws, big tusks and heavily muscled bodies. Our ancestors banded together to take down the saber tooth tigers and mammoths. We no longer live in hunter gatherer societies but our ancestry follows us today. Studies show that a human being roughly has 215 friends and 1,000’s of acquaintances. That is a lot of people so how do we know who should be in our tribe?
A tribe takes care of its own. A tribe can help you get that job or lead, or financing that you will need. To quote Napoleon the pig from Animal Farm “All animals are equal but some animals are more equal than others.” This tribe concept also applies to our clients so which of our clients are more equal than others? Who is in the first class cabin of your business? Who are the people that you take care of? If you are answering, “I treat all of my clients equally” my retort is that you are screwed. Why? All of you clients are not equal. Some of your clients pay you a lot of money and they like and trust you. While other of your clients pay you little and drive you crazy. Makes you wonder doesn’t it?
If you do it right your tribe will help you weather these economic challenging times. Your tribe will be anchored by your first class cabin. The hardest part about creating a first class cabin is that you have to discern. Yes you will have to discriminate against your clients for they are not equal. No one ever said life was fair.
The criteria for discernment is simple and it is explained in detail here: http://www.revenueblitz.com/interior.asp?id=22
Build your tribe and thrive.
